top of page
Humanize-Consulting-logo

Customized Consulting & Training 
Growing People to Grow Business

Humanized Consulting & Training 
Growing People to Grow Business

Who I Am & How I Work

Business Expertise 

With over 26 years of leadership experience across corporate, retail and consulting environments, I bring a practical, people-focused approach to helping organizations improve performance, develop their teams and build sustainable processes.

My experience began in the automotive industry, where I held leadership roles on both the corporate and retail sides of the business. That experience provided me with a strong foundation in sales, operations, financial performance, customer experience, leadership, and team development. Over the years, those skills have expanded beyond automotive through consulting engagements with businesses in different industries.

While every business is different, I have found that the fundamentals of sustainable success are remarkably similar: good people, strong leadership, effective processes, accountability and a genuine understanding of the customer.

People & Leadership Development

Management & Leadership Development

My greatest professional focus—and one of the areas I take the most pride in—is continuing to grow people. I believe businesses become stronger when their people become stronger. My approach focuses on developing confidence, leadership capability, communication skills, accountability, and the ability to make better decisions. My goal isn't simply to solve a problem for an organization. It is to help develop the people within it so they have the skills and confidence to continue improving the business themselves. I don't just improve businesses—I develop people who improve businesses.

One of the most overlooked areas of business development is developing the people who manage the business. Management is a skill that needs to be developed. I work with managers and emerging leaders to help them understand what effective leadership looks like in practice, including coaching, accountability, and team development. My approach is about helping them become better leaders of people, creating an environment where people want to succeed and developing the people who will lead the business tomorrow.

Humanizing Sales & Training - Life Skills

Sales is ultimately about people. My approach moves away from traditional, transactional techniques to focus on creating authentic customer interactions built on trust and meaningful connections. I provide customized training designed around your organization's specific culture and challenges, delivering practical skills like communication and accountability that can be applied immediately to humanize the process and drive better results.

Process, Performance & Profitability

Effective processes are the foundation for high-performing teams. I help identify operational complexities and replace them with practical systems that provide clarity and consistency. By connecting people development with financial performance tracking, we achieve sustainable growth. My approach integrates business planning and operational improvement to ensure that organizational accountability leads directly to long-term profitability.

AI, People & Long-Term Change

AI should help people become better, not replace them. I help organizations leverage technology to reduce repetitive work and support decision-making while maintaining the critical human elements of empathy and leadership. Meaningful change is a journey—my long-term approach focuses on developing the people and processes capable of sustaining growth independently, ensuring your business thrives well into the future.

Brian Choo - Owner, Consultant and Trainer for BMChoo Consulting.

Expertise & Background

Global Leadership Experience

I’ve occupied the driver’s seat as a General Manager for Toyota, Honda, Hyundai and Genesis, and I’ve loved every minute of consulting and training teams across New Zealand with Hyundai and Toyota in sales, parts and service. I have also consulted and trained with dealer groups and independent dealers across Canada with brands such as Ford, Volkwagen, Honda, Toyota, Kia and General Motors. Lately, I’ve been busy working with a used car dealership and a large real estate developer fine‑tune their operations and sales culture. I’m all about moving beyond corporate buzzwords and using my background to help your people and your business truly thrive.

Industry Experience in Action

With over 26 years of extensive business experience across the automotive and real estate sectors, as well as various other industries, I focus on identifying the source of operational hurdles through lean methodology. This deep expertise allows me to implement human-centric solutions that drive authentic growth and long-term organizational success.

bottom of page